Provogue - Be The Change! Fardeen and Saif out, Hrithik Roshan in!

As Provogue races ahead in its tenth year, the brand now delivers the ultimate punch of dynamism and energy. The pioneering fashion brand Provogue announced the signing of bollywood superstar and youth icon Hrithik Roshan as its new Brand Ambassador at a press conference held at Grand Hyatt on 8th October.

Hrithik Roshan is a leading youth brand and his quintessential blend of spirit and style makes for an ideal connect with Provogue, which stands for the best in “Style and Fashion’. Provogue has shot a scintillating advertising campaign with Hrithik that unveils the new look of Brand Provogue. With Hrithik as the new face, Provogue is reinforcing its strong bond and connect with its target audience of youthful consumers.

Announcing the news at a glamorous launch event, Nikhil Chaturvedi, Managing Director of Provogue said, “I could not be more proud to welcome Hrithik into the Provogue family. Provogue stands for superb quality, innovation and style and Hrithik’s suave and charismatic personality epitomizes Provogue’s ideology of fashion.”

Expressing his excitement, Hrithik Roshan said, “It is a pleasure to lend yourself to a great brand that makes its presence felt. Provogue is a brand that stands for cutting-edge innovation, style and quality. It is a brand that has redefined fashion in India and it’s a great privilege for me to be associated with the Provogue team. I tend to endorse brands very selectively as I need to relate tothe brand and believe in it in my heart. Provogue’s design, quality and value are unrivalled and I am delighted to be associated with the pioneer of Indian fashion.”


So here goes the recently published 27 Provogue - Be the change, Hrithik Roshan series poster!!

Do let us know your favorite Hrithik looks in above posters as comments below. Do also follow us on our Facebook Page, Click Here.

Waving Goodbye to 2009 [Video]

Today i would like to share another intelligent use of Google Wave as a video production medium this time it’s used to encapsulate the year in news and social media.

In “Waving Goodbye to 2009,” we see a Google Wave rendition of the year’s most memorable moments. From the Obama inauguration to the Iran elections, from Susan Boyle to Kanye West, the video highlights the best and worst  moments of 2009.

Check it out below and let us know what you think.







courtesy: Mashable.com

Coca Cola Heist Super Bowl [Advertisement]

8 Reasons You Should be Advertising on Blogs

8 ) Blogs are SUPER Viral: Traffic on blogs is super volatile and can go 5 fold over night with a really viral blog post, and if you are paying a flat monthly rate for your ad, you get tonnes of extra exposure for no extra money.

7) Good bang for your Buck: Most bloggers are part time and or just do it for a hobby, so any income is usually good income. You can get on some great blogs for as low as $50 or $100 a month. Try getting on Yahoo or MSN for $100. See if they return your email .

6) Easy to get Started: Most medium sized blogs now have an ‘Advertise with Us’ section with simple pricing and some even have a click to buy option.

5) Blog readers are Power Internet users: Blog readers spend a tonne of time online, so if you are not marketing your product to them where they live, you are missing them completely.

4) It elevates your products status: Let’s face it advertising says a lot about your product, and so does the medium by which you choose to promote it. Your product or service will seem a lot more cutting edge being promoted on blogs over the yellow pages.

3) Blogs tend to be read by other Bloggers: A high percentage of blog readers actually have their own blogs. This one leads into my next 2 points and the last one being the key reason for advertising on blogs.

2) Bloggers are Early Adopters: Bloggers and blog readers are much higher on average to test out new technologies than that average Internet reader. The usage numbers are higher than the average Internet user and massive compared to the average TV viewer.

1) Bloggers are Very Influential: This is the big one. The powerful influencers are quickly shifting to the small voice. Bloggers are generating dedicated readers and followers that not only test out or buy a product that they recommend, but the readers too are blogging about it. It’s a waterfall of influence if even one prominent blogger likes your product. I Bloggers can make or break your product. Get in front of them early and let your product grow with them…

14 Brilliant Minimalist Ads

It’s not difficult to love minimalist ads, but to create one requires a brilliant idea. Most successful minimalist ads depend a lot on iconic brands, items, places and people.

Just an image (or traces) of it would trigger a whole chain of associations and no more than that is enough to grab the attention of consumers. What advertisers need to do is to capture that one image without overdoing it.

Now, that’s the difficult part isn’t it?

1. Faber-Castell: Permanent Markers

2. Hut Weber: Hitler or Chaplin? – It’s the hat

3. Tzomet: Disconnect for awhile, Read a book

4. WWF: Polluted river water kills as many people as a nuclear explosion

5. McDonald’s WIFI

6. McDonald’s 24/7 drive thru

7. Children of Offenders: Help us break the cycle

8. fitvibe: We really know how to make you work out

9. Veet: Hairless bar of soap

10. The Economist: Pressure peers.

11. Jeternel beauty clinic: “beautiful”

12. Google: Find more easily

13. HAtree: Parents say, children do

14. LEGO: Imagine

Credits to: Trendhunter, Ads of The World, Creative Bits, thedesigner.co.za