Friday, October 23, 2009

Facebook’s Live Feed Redesign Goes Live Today

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Earlier this week we brought you exclusive screenshoot of a new Facebook homepage design featuring, among other things, a “Top News” filter for your news feed.

This morning Facebook announced those changes will be rolling out today, and broke down the reasoning behind the updates, which it says were largely a result of user feedback.

As we reported earlier, when you log in you’ll now be able to toggle between two views: your News Feed, which is essentially what used to live in the Highlights section, and the Live Feed, which is the same real-time feed from your friends that you’re used to. You can edit what appears in that feed via an “Edit Options” link at the bottom of the page.

Your News Feed is now a “summary view of the most interesting activity that’s happened in the last day,” powered by the stories Facebook thinks you’ll most enjoy and based on your past history interacting with the site. Factors include how much activity and attention an item has seen (from friends liking and commenting) and how likely Facebook perceives you might interact with that story.

Also as reported previously, older items have been added back to the News Feed based on user feedback, including when your friends have been tagged in photos or become fans of Pages. Birthdays and events have also been made more prominent again in the right column of your home page.

The changes should be rolling out to all users today — have you seen them yet on your Facebook home page? What do you think of the new views?