Wednesday, October 14, 2009

Sneak Peak Into Twitter at Airtel

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Sneak Peak Into Twitter @ AirtelYet again another first from Bharti Airtel and this time it’s the sweet little blue bird from Twitter that has landed into their nest. Bharti Airtel the leading telecommunications company in India has tied up exclusively with twitter to provide sms tweets to its customers. So whats the fuss all about?

Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. The service today in India works only on a web or a WAP site (basically needing the consumer to be internet ready).Finally Twitter will be available in India on SMS only on the Airtel network.

There is exclusivity for the same for 4 weeks, in which only Airtel consumers will be able to use the service on SMS across the nation. This period of exclusivity is something that we want to take advantage of and make sure that Brand Airtel can own the property Twitter in consumer mind space.

How does one register for Twitter?

New User

• SMS Signup to 53000 @ Re 1 per SMS

• Follow instructions to go ahead and complete the registration

Existing User Wanting to link their device to the Twitter A/c

• SMS Start to 53000 @ Re 1 per SMS

• Follow instructions to complete linking your Airtel phone to your Twitter A/c

General Guidelines & Keywords to Twitter Use

What is that any consumer needs to be able to use Twitter @ Airtel?

There are 3 types of consumers on Twitter :

• New User SMS Signup to 53000.

• Existing User with only a Twitter id but having linked the mobile phone to the Twitter account SMS Signup to 53000.

•Existing User with a Twitter id and having linked the Mobile number to the id. The consumer will be directly active on the service. There will be nothing that the consumer will have to do.

Yet another exciting VAS from Airtel. Its hopeful that it will attract a good response from customers as a lot of Indians are on Twitter these days.