Tuesday, December 22, 2009

Google Introduces Goo.gl URL Shortener

Buzz this

The Google Monster has once again inched closer to world domination with the introduction of its very own URL shortener. Somewhere Ow.ly’s little googlie-eyed cartoon owl is shaking in his boots and TinyURL may have just peed itself a tiny bit. Sure, the internet probably doesn’t—scratch that, totally doesn’t—need another web address shrinker, but who can blame the Goog for wanting in on the action?

According to Google:

Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are:

  • Stability – ensuring that the service has very good uptime
  • Security – protecting users from malware and phishing pages
  • Speed – fast resolution of short URLs

Google URL Shortener is currently available for Google products and not for broader consumer use.