Today, The #2 search engine, which is also one of the world’s most visited websites, announced that it will be rolling out Facebook Connect on numerous Yahoo properties that in the aggregate represent tens of millions of users worldwide.
Yahoo quoted that Facebook Connect will be integrated on its Mail, News, Sports, and Finance sites, there by allowing users to do things like leave comments, share news stories, and view friends’ feeds by using their Facebook account on Yahoo. Like any Connect-powered service, Yahoo benefits by that activity being shared back on the Facebook news feed, which in turn drives traffic to Yahoo.
Yahoo has been trying for years to make its services more social on its own. Now, they’ll start to see some of the benefits that smaller publishers have seen from Facebook Connect a massive scale. The new features are expected to launch by early 2010.
